How to market a property with Instagram leads
Photo posts only reach followers. Lils also goes to people who didn't know us.
2026.09.09
Some hotel owners who run Instagram accounts often feel that โI'm posting photos, but the response isn't the same as before.โ The number of followers does not increase, and only a few likes are added to the post, which rarely leads to reservation inquiries. Reels (Reels) is often mentioned in this situation, and many bosses say they don't really get a sense of what's different from a photo post or what to look out for first.
๐ฌ What's the difference between a reel and a photo post
Reels is a format where short videos are played repeatedly, and it is known that they are designed to be more likely to be displayed to users other than followers than photo posts. In other words, beyond reaching an existing follower base, This means that there is room for content to reach people who don't know our place at all. However, since this exposure logic may vary depending on the account status or nature of the content, the approach of checking responses by constantly posting is realistic rather than the โif you do this, you will be unconditionally exposedโ formula.
๐ How to use hashtags and location tags
urea | Usage tips |
hashtag | Combine the type of accommodation (for example, private pension, sentimental lodging) and the name of the area |
Location tags | Use accurate location tags to secure room for users searching for that area to be displayed |
captions | Shortly supplement information (check-in time, number of people, etc.) that cannot be seen in video alone |
Cover image | Since the first impression is determined from the profile grid, it is set as a separate representative scene |
โ ๏ธ Checklist of common mistakes in property accounts
When there is a big difference in color from the actual space due to excessive use of filters
If you can't tell us what you're really curious about by putting only emotional phrases without information in the caption
If you miss an opportunity for location-based exposure by posting without a location tag
If you put too much space on one side and there isn't a memorable scene
If the reservation inquiry method (link, DM guide) is not specified anywhere in the profile or caption
Reels takes a little more effort than a photo post, but it's worth trying out because a short clip can increase the number of people getting to know our place for the first time. Rather than trying to make it perfect from the beginning, I recommend checking the above checklist one by one and continuing to post it. By accumulating video content, it becomes easier to recycle it not only on Instagram, but also on other channels such as OTA, which broadens exposure based on video reviews.