How to enter Hanokstay OTA and use short form marketing

When I run a hanok stay, I often feel disappointed that “I can't see all the charm of this space in the pictures.” Elements such as shade under the eaves, sunlight passing through the yard, and light shining through the window are not well conveyed in a few still images. Here, depending on the type of operation of a hanok, the licensing process may differ from a regular lodging facility, so if the owner is preparing to open a new store or has just completed registration, they will have to consider both documents and content at the same time.

📋 Before entering the store, check the registration form

Hospitality business using hanok Depending on the operation method, whether you are subject to a general lodging business report or a hanok experience business registration may vary. There are differences in the required documents and management standards for the two licenses, and the documents requested in the OTA entry screening also vary depending on which side they are registered. Since details of the exact classification criteria and required documents may vary between local governments and competent departments, it is safe to check with the competent administrative agency before applying for a store.

🎬 Why hanok is advantageous for short form content

Hanok has visually distinct elements such as eaves, tiled lines, hanji window, and courtyard, so even a short video conveys the atmosphere of the space well. Each room can be seen separately in the photo, but the difference is that the video can naturally show the path leading from the courtyard to the room. According to operational experience, it is known that this sense of space is better conveyed in images containing actual motion than text explanations. Recently, OTAs that use these characteristics to expand exposure based on video reviews have also appeared, so it is also a good idea to run a photo-centered channel and a video-focused channel together.

✅ Checklist of things to keep in mind when shooting

• angle: Use a wide shot and low angle that captures the entire yard to create a sense of space

• Seasonality: Take pictures of seasonal materials such as autumn leaves, fresh greenery, and snow

• Live sound: Making use of natural sounds such as rain under the eaves and wind in the yard

• time zone: Take pictures first when the light is good, such as sunrise or sunset

• traffic: Edit the order so that it continues from Main Gate → Courtyard → Daecheong → Room

Rather than approaching document preparation and content planning separately, we recommend that you consider how to show the visual strengths of our accommodation from the time you decide on an entry channel. At the same time as collecting documents that match the registration form, storing short videos one by one every time the season changes can help with channel management after entering the store.