How to balance pool villa OTA fees and the proportion of direct bookings

The pool villa was full on the weekend during the peak season, but when I opened the monthly settlement, I had less money left than I thought. Most of the reservations came from OTA, and fees were withdrawn based on sales. Cleaning fees, pool maintenance fees, and hot water and electricity costs remain the same. However, due to the reduction in OTA, I'm worried about vacant rooms on weekdays. When this is the case It's more realistic to decide the role to be assigned to each channel rather than whether to hang up the channel or not.

💰 Why do you feel that the higher the customer price, the higher the fee

The fee is usually added as a percentage of the reservation price. Because the payment amount per pool villa is high Even at the same rate, the absolute amount of money that can be withdrawn is huge. Since the number of rooms is small, reservations also account for a high share of monthly revenue. Fee structures and settlement items may vary from platform to platform, so check based on your own contract.

🧾 Net revenue by channel, compare in the same table

Direct bookings also require payment fees and response times. Don't assume that the net profit is the biggest just because there are no fees, Let's compare by filling in the actual settlement details for about a quarter.

🤝 Divide the roles of OTA into exposure and direct bookings into regulars

• OTA: A passageway found by first-time guests looking for a place to stay. It is beneficial for filling empty days during weekdays and off-season.

• Book directly: A channel for returning guests, social media inquiries, and telephone reservations. Raised mainly by regulars.

• Like OTA (Tripbitos), which broadens exposure based on video reviews, a channel that shows the atmosphere of a facility with images is a good way to use as a new inflow window.

• Please check that the act of inducing OTA users to make a reservation with an external contact information may be restricted by the terms and conditions.

⚠️ Price parity, just pay attention to this

• If only the direct reservation price is drastically lowered, it may conflict with the contractual price equality conditions. Each contract is different, so check first.

• Instead of price, they make direct reservations attractive with benefits such as barbecue sets and late check-out.

• The cancellation and refund rules do not change from channel to channel.

If you fill in the table, you'll see which channel you can contribute to. If you need more new exposure channels, you can also take a look at the entry process.