Market Insights

Glamping in the Off-Season and Winter: Packages That Protect Your Occupancy

Torn between closing for winter and holding on? Start by changing what you sell, and turn the cold into an experience only winter can offer.

2026.10.26

Glamping in the Off-Season and Winter: Packages That Protect Your Occupancy

As the weather turns cold, the empty slots on the booking calendar become noticeably more frequent. Even with the heating on, cold creeps up inside the tents, and frozen, burst water pipes are a worry too. If it snows, you start wondering whether the access road will be blocked. The question grows harder: treat this as a season to close, or a season to hold on?

๐Ÿšง What makes the off-season difficult

Because the outdoor experience is at the heart of glamping, it is strongly affected by the seasons. The challenges of winter operation fall into three broad categories.

Issue

What happens in winter

What to check

Heating

Maintaining indoor temperature, burden of heating costs

Insulation, floor warmth, safety of heating appliances

Frozen pipes

Water lines and pipes freezing

Pipe insulation, overnight management approach

Accessibility

Snow and ice making the access road difficult

Snow removal, advance notice to guests, alternative routes

Rules on heating and the use of open flames should be confirmed with the local fire station or local government.

๐Ÿ’ก Ideas for winter-only packages

Don't treat "it's cold" only as a weakness; package it as an experience only possible in winter.

  • Warmth package: Combine a stove or warm bedding, hot drinks, and convenient hot water use into one package

  • Indoor experiences: Offer indoor activities or food that guests can enjoy even on days when outdoor activities are difficult

  • Scenery packages: Product names that put seasonal scenery front and center, such as a snowy morning or winter starlight

When adding activities or hot water facilities, first check the required reports or permits and the scope of safety management.

๐Ÿ’ฐ Off-season rates and the multi-night/weekday structure

Before cutting prices, look at the structure first. Keeping weekend rates and concentrating benefits on weekdays, or offering benefits for multi-night stays, avoids shaking up your overall pricing. How multi-night benefits and weekday rates are set up may differ by platform.

Structure

Base rate

Benefit approach

Weekdays

โ—‹โ—‹

Weekday-only benefits or added inclusions

Multi-night stays

โ—‹โ—‹

Package inclusion benefits for multi-night stays

Weekends

โ—‹โ—‹

Keep as is where possible; differentiate with winter packages

๐ŸŽฌ Build up content during the off-season

A quiet booking period is also a good time for filming. Snowy landscapes and the inside of a heated tent are scenes that are hard to capture during peak season. On channels such as the OTA Tripbtoz, which expands exposure based on video reviews, building up these videos and reviews can help you prepare for the next season. That said, how content is displayed may differ by platform. Also, gently encourage guests who stayed in winter to leave a review.

Don't try to overhaul your entire winter at once; this month, start by creating just one weekday package.